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Brandopolis
Established in 2010, Brandopolis is the destination for brands wanting to avoid social mediocrity. At Brandopolis we will be investigating brands customer interaction strategies.
We are growing the Twitter and Facebook neighborhoods, so if you have recommendations for brands that should become new residents, please send us your nominations. And if you are interested in contributing an idea or guest post let us know. brandopoliscentral@gmail.com -
Tag Cloud
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Stacy Cohen Archive
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5 Takeaway Trends from SXSW 2011
South by Southwest is a conference like no other. I honestly didn’t know what to expect going into it, but it was some of the most fun, cool and exhausting days I’ve experienced. From panels to parties, there was always something going on. And in addition to t-shirts, stickers, and other swag I brought back [...] -
Taking ‘AAdvantage’ of Email Lists
Southwest and JetBlue have shown that social media is a great way for airlines to improve their customer service. With American Airlines’ recent Facebook campaign, the list of social media competent airlines has grown to three. One of the most challenging tasks a branded Facebook page faces is growing the fan base. A well built Facebook [...] -
It’s Hip To Be Square in 2011
Many marketers are saying that 2010 was the year of social media and 2011 will be the year of mobile. I'd agree with that, and I'd also add that one of the top buzzwords of 2011 will be QR codes. -
Facebook News: 3 New Products
During a live press conference, Facebook announced 3 new products today that will help enhance Facebook as a better social platform. The overarching theme is giving people more control and confidence over how they can share information and how this information is used by third party applications. 1) Download your personal info Built on top [...] -
WeReward’s Key to Mobile Marketing Success
The location-based service (LBS) market has exploded in the past six months. Starting with a two-sided battled between Foursquare and Gowalla, the market now includes numerous other platforms that all offer unique ways to reward users for “checking-in” on their mobile phones. Miso and GetGlue give you badges and stickers for watching your favorite TV [...] -
What is Facebook Up To Now?
In the midst of the open graph announcement, privacy concerns, and design changes out of the blue, I was surprised to see a call out for beta testers on the Facebook homepage. Here’s what they’re looking for: Help us build the future of Facebook. We at Facebook are preparing to launch a brand new product [...] -
Shh: Victoria’s Secret to 3 Million Facebook Connections
Now that brands have increasingly established presences on Facebook, the next question everyone is trying to figure out is how to grow the fan base. With the change from “Become a Fan” to “Like”, Facebook complicated the matter, and now brands are also trying to figure out the appropriate language to use. Adding “Become a [...] -
5 Social Media Pitfalls to Avoid
5 pitfalls all marketers should be aware of in order to avoid social mediocrity. -
3 Reasons Why Gowalla Will Beat Foursquare
Foursquare is just the newest social media bandwagon that people are jumping on while they drink the Kool-Aid. -
A Facebook fan is worth $3.60?!
Vitrue released a study this week that caused quite a stir in the social media world. eMarketer recaps some of these reactions on their blog today, and also was able to chat with Vitrue’s CEO about the methodology behind the valuation. Here are a few key points Reggie makes: Our intent was to just focus [...]
