Many marketers are saying that 2010 was the year of social media and 2011 will be the year of mobile. I’d agree with that, and I’d also add that one of the top buzzwords of 2011 will be QR codes. As smartphones continue their rapid growth and reach 50% penetration in 2011, these 2-D barcodes should be on every marketer’s radar. There are some great opportunities with QR codes, but here’s my top 5 reasons why it’s hip to be square:
- Transform static images into interactive brand experiences
- Bridge the online and offline worlds
- Provide quick access to useful information
- Engage consumers on the go
- Drive to mobile commerce sites
For more details on what brands are currently using QR codes, the different types of codes and vendors, and best practices for use, check out this presentation I gave earlier in the month:
Stacy is a Strategist in the Digital Innovation Group at Engauge. She has an M.S. in Integrated Marketing Communications from Northwestern's Medill School. Connect with her on Twitter @stacycohen. 